Northumberland Tourism


Building Successful Packages

A package helps a tourist buy your services and adds value introducing them to  the possibilities of the experience that awaits them at your destination generating increased sales and longer stays.  Packages can also provide options for the time strapped visitor and introduce potential guests to other services and activities available in the community.

When a tourist plans and books a trip to a destination for leisure purposes, they are buying an experience comprised of a range of products. A package, from a tourism perspective, is the linking of a number of individual products/services into a single experience, typically for a single price. A package is a saleable item, with a set price for a set period of time. There is a broad range of products and services that can be linked in a package, including:

  • Food and beverage
  • Accommodation
  • Built attraction - museum, art gallery, theme park etc.
  • Natural attraction - waterfalls, scenic vistas etc.
  • Transportation
  • Programming - gourmet cooking, wine tasting, wood carving etc.
  • Guided tour
  • Entertainment - theatre performance, stage show, concert
  • Event/festival
  • Shopping
  • Activity - hiking, kayaking, alpine skiing, snowmobiling
  • Ability to experience local culture.

Packages can be linked in many ways and for a variety of lengths of time - from a half day to multiple day packages. It is important to note that packages are not limited to the group market and, in fact, are getting increased demand from the independent traveller.

Listings and packages on Ontario tourism's website at are absolutely FREE! It is a simple process to register your listing or package. See further details about the different types of listings and packages

If you're a resort owner, Resorts Ontario has provided this handy toolkit.

Knowing what your customers needs, interests and what motivates them to travel to the area along with trends in the industry helps when developing a successful package.  The Travel Activities and Motivations Survey (TAMS) -- a major study that examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America