Northumberland Tourism


Digital Marketing


Your business is for your customers. Build relationships with them, reach new people and drive sales using Facebook.

Over 900 million people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing -- recommendations between friends.

Four Steps to Business Success on Facebook

Step 1 Build Your Page.  Everything starts with your Page
Step 2 Connect With People.  Ads help you reach the right people
Step 3 Engage Your Audience.  Quality posts keep people interested
Step 4 Influence Friends of Fans.  Expand your reach through friends


Instagram Stories

Instagram Stories has become the reason to use Instagram. It's why 50 percent of businesses have now created a story. Often, the unedited content that captures real-life outperforms the pristine photos uploaded to Instagram itself.   Instagram Stories has had more than 250 million daily active users as of August 2017. Those under the age of 25 spend more than 32 minutes per day on Instagram, on average, while those 25 and older spend more than 24 minutes daily.  It is worth your time to create Stories like these that are proven to perform. They're what your audience most wants!  



Every day, millions of people turn to Twitter to connect to their interests, to share information, and find out what's happening in the world right now. Anyone can read, write and share messages of up to 140 characters on Twitter. These messages, or Tweets, are available to anyone interested in reading them, whether logged in or not. Your followers receive every one of your messages in their timeline - a feed of all the accounts they have subscribed to or followed on Twitter. This unique combination of open, public, and unfiltered Tweets delivered in a simple, standardized 140-character unit, allows Twitter users to share and discover what's happening on any device in real time.

To better understand how Twitter can help your business and to learn how to start using it free follow this link


 7 Secrets of YouTube Marketing from 

In 2016, YouTube was the second largest search engine.

Culled from data on 30,000 businesses, here's what works--and what doesn't--on YouTube.

Owned by Google and packing the power of video, YouTube can be an incredibly powerful marketing tool, especially for a small business with a limited budget. On the other hand, launching a video campaign on YouTube can also yield nothing but the sound of crickets.

What's the secret? SumAll has used detailed data from 30,000 businesses to analyze what does and does not work on YouTube and other social media, according to CEO Dane Atkinson. And he's happy to share that information so you can learn from others' mistakes. Here are his seven tips for getting a payback from YouTube:

  1. Don't spend a lot on fancy video production.
    The average self-created video on YouTube (as opposed to a movie trailer or something) has a budget of about $300, Atkinson says. On the other hand, do spend a little time and effort creating your own YouTube channel for your brand, and giving it distinctive graphics.
  2. Don't be sucked in by dreams of a viral video.
    The odds of any particular video going viral these days are minuscule, Atkinson says. And even if you get there, it may not be that useful since page views for a viral video may not translate into purchases or even visits to your website.
  3. Try to get customers to post videos involving your product.
    Having customers post or re-post videos that involve your product in some way is far, far more effective than posting any kind of video yourself, Atkinson says. How do you get that to happen? It'll take some research, but seek out customers who are using your product, or even your category of product, in interesting ways and/or posting video of them."We had a company selling industrial mowers, and they got people to post videos of themselves laying down different mowing patterns into the grass," Atkinson says. In that case, the client found people who were mowing in patterns and offered incentives for them to try it with this brand of mower and then upload the video.
  4. Ignore stats that don't lead to sales or at least website visits.
    Comments are a big deal when it comes to blogs, Facebook, and other social media, but they're meaningless in YouTube, Atkinson says. So are likes and subscriptions."Re-posts are effective," he says. "The more advocacy you can get, the better."
  5. Don't do traditional marketing.
    Internet users and especially YouTube visitors these days have little patience for marketing that "stays on message.""The worst is going into a 20-minute diatribe about how your product is the best thing out there," Atkinson says. "YouTube patience is very short. You'll get this false data where it looks like you had a lot of page views but it turns out people are ending the video within six seconds."
  6. Know your goals.
    They should be specific and measurable. A lot of brands go into social marketing, including YouTube very blind. Or worse, they hire someone to do something for them and don't say what indicators they want to see changed. If we're going to spend a month doing this and $1,000, we want to see not only views, but people landing on our site and, ideally, buying."
  7. Be patient.
    Marketing over YouTube is much more indirect than, say, buying keywords on search sites or putting banner ads on pages, Atkinson warns. "People say, 'We spent two months doing this, we gave away a couple of video cameras so people would upload their videos and nothing happened,'" he says. But a YouTube campaign takes a while to build, so be prepared to give it at least six months.

Minda Zetlin is a business technology writer and speaker, co-author of The Geek Gap, and president of the American Society of Journalists and Authors. @MindaZetlin 

Google My Business

By creating their own business listing, business owners are helping drive traffic to their site as well as customers through their front door. Millions use Google Maps each day and business listings are free through Google Local Business Center.

  1. Builds Trust
  2. Increases SEO Rankings
  3. Free Advertising in Prime Google Locations
  4. Reach new customers through local searches
  5. Funnels users back to your website and social accounts

Download the pdf with step by step instructions on claiming your Google Business profile or watch this video from Google with step by step instructions.

Follow this link to see how you too can set up a listing in Google.


Trip Advisor

TripAdvisor is the world's largest travel community.

  • More than 56 million monthly visitors
  • 32 million members
  • Over 75 million reviews and opinions
  • 30 sites in 21 languages

The TripAdvisor Management Center is full of free tools to help you build your business. In order to access it, you need to register on as an official representative for your lodging. Go to, search for your property, fill in the required details, and confirm your association. Once registered, you will be able to access all of the Management Center resources.

With a free business account you can:

  • Update your business details
  • Showcase your business with great photos
  • Receive e-mail notification of new reviews
  • Respond to guest reviews
  • Promote your business with free widgets and badges
  • Compare your business with competitors by tracking your performance

Some helpful TripAdvisor hints:

First Steps:

  • Add TripAdvisor links to social media networks
  • Establish best practices for managing reviews
  • Order and distribute TripAdvisor comment cards and encourage guests to review
  • Write detailed descriptions of your location and offerings
  • Keep images (20 or more) fresh and current
  • Use booking/reservation links

After receiving a review:

  • Respond quickly and professionally. Make sure to always respond - a simple, "Thank you, we're happy you enjoyed your visit", says volumes.
  • Display TripAdvisor awards and badges online or on location

 Follow this link to reference business opportunities and other features on Trip Advisor.


 Voice Search - 7 Tips To Keep In Mind (excerpt from

With voice search steadily growing, here are tips from which you will benefit and hopefully have your website displaying at the top of the search engine result pages which means everyting since the top 3 results are what voice search will show:

. Grammar matters

. Ensure you claim and optimize all opportunities across Google My Business and Google Maps so you own local i.e.  someone may say, "Okay Google, show me the nearest bagel shop"

. Keep web content fresh

. In 2017, "how" was the largest search term i.e. "Okay Google, how do I find the suspension bridge?"

. Don't put tables into your website since answers cannot be obtained from them.

. Answer a popular question early on your website i.e.  "Do you serve vegetarian options on your menu?"

. When you get the chance, test for voice searching on your website and see how Siri, Google or Alexa respond.