Northumberland Tourism



Listed below are several provincial and federal funding programs which support marketing or development initiatives with the goal of increasing the community's economic growth.  While Northumberland Tourism does not offer funding programs, we can assist you in identifying which funding program may be more applicable to your specific project.  Provincial regional tourism advisors are also available to advise on specific programs and project eligibility. Please note submission dates and application process for each program when you visit their website.


Funding - Marketing

Ontario Signature Experiences 
The Ontario Signature Experiences program promotes and markets must-see travel experiences that will appeal to global target markets. The OSE program is designed to showcase the very best and most unique tourism experiences in the province that will motivate more people to visit Ontario.The OSE is linked with the Canadian Signature Experiences Collection (CSE) in order to both act as a stepping stone for Ontario tourism operators who aspire to be included in Canada's international marketing and to highlight the diversity of Ontario experiences. 

Tourism Industry Partner Program (TIPP)  
Looking to attract visitors from outside of Ontario to the province?  THe TIPP program assists in cooperative marketing campaigns that promote Ontario destinations and/or experiences outside Ontario, across Canada and internationally. The program encourages increased visitation and expenditures from overnight and out-of-province visitors, with the objective to support targeted, innovative programs and marketing tactics that directly generate awareness, interest and tourism revenues. The application deadline is June for fall/winter initiatives starting between the period of September and March.

Celebrate Ontario 2019 Fund  
Celebrate Ontario is an annual provincial program that helps festivals and events enhance their programs, activities and services. This support helps grow tourism in the province by making it easier for event organizers to offer new and improved experiences that will attract more tourists and increase visitor spending. Application deadline for the 2019 program is January 9, 2019 at 5pm. The Celebrate Ontario 2019 application form has been improved and streamlined to help applicants respond to questions more effectively and conveniently.

Contact Regional Tourism Advisor Bev Cameron at  or 705-755-5883 if you require assistance with any questions regarding the Celebrate Ontario application.

Digital Main Street Grant
The Digital Main Street Program funded by the Province of Ontario in partnership with the Ontario BIA Association seeks to help small main street businesses across Ontario improve their adoption of technologies to better promote themselves online, sell online and even run back-office processes online. Every business that wants to participate in the grant must first take an online assessment of their current technology use. Based on the assessment, the business will then develop a Digital Transformation Plan based on a template that will be provided which will detail their goals and what technologies they need to achieve those goals. To help put the plan into action, the business can then apply for a one-time grant of $2,500 to help with the costs of adopting the required technology. This program was launched October 2018 and will be available until March 2020.

Funding - Development & Investment                

Tourism Development Fund
The Ontario Tourism Development Fund supports projects that encourage three key streams: tourism investment, tourism product development and industry capacity building.  The program provides non-capital, project-based funding to: . develop research-based innovative and emerging tourism sectors; . support tourism organizations' capacity building; . encourage new private sector tourism investment attraction; and . enhance Ontario's overall economic competitiveness and opportunities for the Ontario tourism industry.

Eastern Ontario Development Fund (EODF)
The provincial Eastern Ontario Development Fund gives money to businesses, municipalities and not-for-profit organizations for economic development in eastern Ontario.  Focused on projects that align with the fund's goals of investment attraction and job creation, provide economic benefits (create jobs, contribute to the region or develop the sector),be achievable (i.e., applicants need to have the necessary financing, project management structure and experience to implement the project)

Eastern Ontario Development Program (EODP)
This federal program strives to advances economic development in rural eastern Ontario by contributing to the development of businesses and communities.  The EODP  invests in local projects that demonstrate sustainability, drive prosperity and job creation/sustainment through innovation, research and development, commercialization, and businesses practices that work to position the area for global competitiveness, export markets, and economic diversification.  Eligible projects include strategic planning and research studies, new business development, market diversification, research and development and productivity enhancements.

Rural Economic Development Program (RED)
Ontario is investing $5 million in funding every year under this program to support community economic development.  Communities can use this support to remove barriers to local economic growth through initiatives such as developing a downtown revitalization plan or implementing a tourism-related marketing and promotion strategy to attract businesses, investors and visitors to their city.  For example, the Township of Red Rock in Thunder Bay received funds to extend the Red Rock Mountain Trail; we at the County received funds to create an innovative website.   Applications will be accepted from rural communities, Indigenous communities and organizations, and not-for-profit organizations.

  Also check our business resource

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