Listed below are several provincial and regional funding programs to support marketing or experience development initiatives. Northumberland Tourism can assist you to identify which program is applicable for your project.

 Celebrate Ontario Program

Interested in festival promotion? 

Celebrate Ontario supports programming improvements at new and existing festivals and events that attract tourists for longer stays, create great experiences for visitors and support communities across Ontario.

The program deadline for the coming year is in January. You can still find more info on the Ontario Grants website.

Tourism Development Fund

Does your business encourage tourism investment, tourism product development or industry capacity building. If so, you may be eligible to get financial assistance with the following:  

  • Consulting services and project management
  • Research costs
  • Tourism sector strategic planning
  • Business plan support, economic assessments and feasibility studies
  • Organizational development and capacity building
  • Conference organization costs including speaker fees
  • Project-related permits, fees and other similar charges
  • Other costs deemed reasonable

For details on eligibility requirements, please refer to the Tourism Development Fund Application Guide.

Kawarthas Northumberland Partnership Allocation Program

Do you have a project for your tourism-based business that will help make the “Kawarthas Northumberland” region a premier travel destination?

Partnership Allocation Program supports projects in Northumberland County with various, multiple partners. 

What kinds of projects?

Project areas in the 2020-21 year:

  • Experience Development/Enhancement
  • Photography/Videography
  • Workforce Development & Training

Projects need to align with one of the following areas:

  • Culinary
  • Cycling
  • Trails
  • Boating
  • Trent-Severn Waterway
  • Indigenous Traditions/Experiences
  • Paddling
  • Arts & Culture
  • Fishing 

What is the funding?

Through the Regional Tourism (RTO) program the Ontario Ministry of Tourism, Culture and Sport (MTCS) offers funding for qualified regional tourism businesses and attractions. 

Funding of up to 50% is available for projects that have a cost of $5,000 or more, align with Kawartha Northumberland’s (or RTO8’s) business objectives, and can be measured and reported.  

What are the guidelines? 

Download the 2020-21 Partnership Allocation Guidelines for details. General applications are due by November 13, 2020 or until funds have been depleted.  

For more information about the 2020-21 program or to discuss potential partnership projects, please contact the Operations Coordinator at or 705-874-8505 ext. 103.